Gower Yarns Ltd GDPR Policy
It also explains how we’ll store and handle that data, and keep it safe.
We know that there’s much information here, but we want you to be fully informed about your rights, and how Gower Yarns Ltd uses your data.
We hope the following sections will answer any questions you have, but if not, please do get in touch with us.
When you are using the Gower Yarns (.co.uk & .com) website, Gower Yarns Ltd is the data controller.
Explaining the legal bases, we rely on
The law on data protection sets out some different reasons for which a company may collect and process your data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive current offers or back in stock reminder emails.
When collecting your data, we’ll always make clear to you which data is necessary for connection with a particular service.
In certain circumstances, we need your data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting Gower Yarns Ltd to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will send you a customer feedback email after you have purchased from us. This will allow us to improve our services and develop new products/services.
We will also use your email address to send you very occasional offers that we think may interest you.
When do we collect your personal data?
When you make an online purchase and check out. (in which case we just collect transaction-based data).
When you purchase a product by phone.
When you visit our office and purchase a product.
When you engage with us on social media.
When you contact us by any means with queries, complaints, etc. For example through our helpdesk system.
When you ask us to email you information about a product.
When you enter prize draws or competitions.
When you choose to complete any surveys we send you.
When you comment on or review our products and customer service.
When you fill in any forms. For example, a returns form.
When you’ve given a third party permission to share with us the information they hold about you.
What sort of personal data do we collect?
If you place an order with us: your name, email, telephone number, billing/delivery address and items ordered.
Details of your interactions with us through the phone, help desk, at our office or online.
For example, we collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made and how and when you contact us.
Your comments and product reviews.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
How and why do we use your personal data?
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of whom you are by combining the data we have about you.
We may occasionally use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
For example, if you’ve asked us to let you know when an item is back in stock, we can’t do that if you’ve withdrawn your general consent to hear from us.
Here’s how we’ll use your personal data and why:
To process any orders that you make using our website, at our office or over the phone. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees and so on.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
If we discover any criminal activity or alleged criminal activity through our use of fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim to protect the individuals we interact with from criminal activities.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email about relevant products including special offers, discounts, promotions, competitions and so on.
Of course, you are free to opt out of hearing from us by any of these channels at any time.
To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
To comply with our contractual or legal obligations to share data with law enforcement.
To send your survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
How we protect your data
We know how much data security matters to all our customers. With this in mind, we still treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our website using ‘https’ technology.
Access to your data is password protected, and, and we have no access to it.
How long will we keep your data?
Whenever we collect or process your data, we’ll only keep it for as long as is necessary for the purpose for which it has was received.
At the end of that retention period, your data will get deleted.
Some examples of customer data retention periods:
When you place an order, we’ll keep the personal data you give us for five years so we can comply with our legal and contractual obligations.
If your order included a warranty, the associated personal data would be kept until the end of the warranty period.
Who do we share your data with?
We sometimes share your personal data with trusted third parties.
For example, delivery couriers, suppliers and so on.
Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:
We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
Examples of the kind of third parties we work with are:
IT companies who support our website and other business systems.
Operational companies such as delivery couriers.
Suppliers where we use their drop shipping services.
Google and social media sites to show you products that might interest you while you’re browsing the internet.
We do not share your data with third parties for their purpose.
To help personalise your journey through the GowerYarns (.co.uk & .com) website we currently us the following companies, who will process your data as part of their contracts with us:
Google PCP & Analytics
What are your rights over your data?
You have the right to request:
Access to the personal data we hold about you, free of charge in most cases.
The correction of your data when incorrect, out of date or incomplete.
That we stop using your data for direct marketing. For example, The Knitting Yarns you ordered, A reminder of Back in stock, New additions to the range and feedback emails.
You have the right to request a copy of any information about you that Gower Yarns Ltd holds at any time and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer,
Gower Yarns Ltd
Unit 7, Llan Coed Court
Darcy Business Park
The United Kingdom, or email [email protected]
To ask for your information to be amended, please contact [email protected]
If we choose not to action your request, we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.
Checking your identity
How can you stop the use of your personal data for direct marketing?
Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further emails being sent to you.
Write to Data
Gower Yarns Ltd
Llan Coed Court
Darcy Business Park
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.
Contacting the regulator
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 01792 321002.
Or go online to www.ico.org.uk/concerns (opens in a new window; please note we can’t be responsible for the content of external websites)
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
Email us at [email protected]
Or write to us at
Data Protection Officer, Gower Yarns
Llan Coed Court
Darcy Business Park
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This policy was last updated on 16/05/2018